environmental idea

find a way to quantify the benefits of all things green, organic etc. i know i do not shop at the health food store/food co-op because stuff is too expensive and even a bit snooty. if there were a way to see that the total cost of ownership of this food were cheaper for me (for medical reasons etc.) or cheaper in general (because the real cost of environmental impact is priced into the non-organic stuff) then i would probably buy it, and so would a lot of people. fact of the matter is though that organic food may not be healthier and in many cases it may not be less of an environmental impact either. without this real quantification, its difficult to tell.