A website where people can go to give nice things to people who did nice things for them. It is a gift shop, but its not for giving our gift baskets or bottles of wine or anything like that, it's for when people do nice things, you do nice things in return.
For example, someone helps you out because they are being nice, you can go to the website, type them a message, and a handwritten note will be sent to them from you.
If they do something really nice, there will be a wizard interface that will help select something that they really might want. For example, someone lets you use their parking space for a couple weeks because your car is having issues. You want to get this person something they will really like. The interface will ask: "what does this person like", with responses like their car (and they can select specific types), their home, their kids, various hobbies, movies and celebrities, etc. The site has an automatic link that allows the users to buy from established sites like Amazon.com, and gives additional personalization options. Since the person who lent their parking spot loves Porche cars, you get them a sweet picture book about Porche.
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