rental car idea

it seems that all rental car companies just rent out american cars, plus hyundai and kia. the idea: start a rental car company that is a little bit premium priced but rents out the finest foreign cars of all brands. from hondas and toyotas at the mid low end to bmw, lexus, mercedes, all the way up to bentleys and ferraris. these top ones would be available only at selected airports and of course at a premium. would there be a market for this? if people are willing to pay $10,000 for crappy 1st class seats, i think there may be.